How to use Facebook for business

Facebook is a great place to showcase and market your small business. It is totally free to set up a business Facebook account – you just have to have a personal account first, in order to be able to set it up.

I’m not going to go into the setting up of the actual page in this post, but if you need help with this, there is a great, step by step tutorial by Facebook that is really useful.

If you want your business to really blossom on social media, then Facebook is an excellent place to do just that. It’s a great place to market your business and, according to Facebook,”creating a Facebook page allows more than 2 billion people on Facebook to discover your business – think of your page as a digital shopfront.”

What do I post about?

With Facebook, you can create many different types of posts. Each different type of post has its benefits and can engage your audience in different ways. I always suggest that people use the 80/20 rule. That is to say, 80% posts that are engaging, entertaining, educate or inspire your audience, and 20% sales. Your audience don’t want to just be sold to all the time – they want to engage with you and your business and this also helps your brand. Your social media strategy should include all of these types of posts. Let’s look a bit deeper…

Facebook Text Post

A text post is exactly what it says on the tin – just straight forward text only…just words, no photos, no videos, and no links.

Although this type of post is direct, I wouldn’t say this was great for business – especially if your strategy is to drive traffic to your website or directly speak to your audience to get them to buy or engage with you and your brand. But text posts can be good to share opening hours or availability, but be aware that the Facebook algorithm doesn’t really like text only, so your reach may not be good.

Photo post

Generally, photo posts see a higher engagement than text posts. You can use photos, illustrations or infographics to catch your customers’ eye, so you need to think about the images you use. There are lots of free image sites out there where you can source photos – PLEASE don’t use google images and just copy and paste. Most of the images on google are not royalty free and you could get into trouble with copyright issues.  I use pixabay.com or unsplash.com – these are free sites and when you pick an image, it tells you that the image is free for commercial use, which means you can use it for social media or on your website. Of course, you can choose to also take your own photos – especially good if you sell products.

Photo posts are great for product-based businesses, as you can really show off your products and you can show behind the scenes shots – anything really that will engage your audience.

Video post

Videos have even higher engagement rates than photo posts. You can do short and sweet video announcements or you can do longer videos to explain something, or to do a ‘how to’ post.

Video automatically plays in your feed, so you’re guaranteed to catch your audience’s attention.   

Facebook Live

Facebook Live video is, as the name suggests, a video that you stream in real-time or ‘live’. This is really popular and a great way to show your authentic self and a fabulous way to connect with your audience. Some ideas you could use would be an introduction video so your audience get to know you better; you could do a Q&A post to let people know more about what you do or your products; you can do behind the scenes video or product demos…in fact anything you can think of.  

Link posts

A link post is exactly that – a post that shares a link (or URL) with your audience. This is great to share your website or blog site. You just copy and paste the URL of your website/blog post and paste it into a Facebook post. The link automatically shows your audience a preview of the site with an image from that site.

You can also share links to other sites – interesting articles or links to events that you might want to share. Just make sure that you add some of your own wording before you click ‘publish’, so it’s personal to you and speaks directly to your target audience.

Stories

If you’re on Instagram, you’ll know that you can publish stories on that platform. But Facebook stories are also a great way to get the attention of your followers. Just like Instagram, Facebook stories are photo based, or short video posts. The photos appear for five seconds and videos can be up to 20 seconds long. Like Instagram, they disappear after 24 hours. It’s a good way to give a quick sneaky peek at something you’re about to launch, or use it for intrigue for a competition or contest.

Pinned post

You can ‘pin’ any regular post – pinning a post means that it will always stay at the top of your page feed, so it will always be the first thing that people see when they visit your page.

Once you have created the post, simply click on the three dots to the right of your post – you’ll see the option to ‘pin post’. Once pinned, the post will say ‘pinned post’ above it. You can change it whenever you like. It’s good for giving important information or instructions to your audience…or as a temporary announcement.

Facebook Watch Party

You can use this feature to screen a public video on Facebook in real time, so you and your followers can experience it together. It’s a great way to create a buzz for a new product launch – and this is often used to launch a music video.

You can promote your watch party by creating an event.

Create event

If you do events, for example if you are a musician and you’re playing in a local bar, you can set up an event to advertise it. Not only a great way to advertise, you can also invite people to your event, you can add photos and information so people know exactly where and when the event is…and what they will get.

Other options

You can also post job listings, special offers and you can even use the option to raise money for a charity.

Marketing your business on Facebook

Now you know how you can post on Facebook and the different ways to post, how do you actually market your business? I talked earlier about the 80/20 rule; 80% engaging, entertaining, educating or inspiring your audience and 20% selling your products.

It’s best to plan your content strategy, so you know what you are going to post and when. There are loads of different types of posts that will do all these things.

Engagement – you can engage with your audience by asking questions, or you could give them information about your products/services without doing the hard sell. Talk about the features or benefits of your products/services – what’s in it for your potential customers? What does your product or service do for them? How can it help solve their problems?

Entertaining – these posts could be something funny or interesting to share.

Education – ‘How to’ posts or teaching your audience something about your business or products/services.

Inspiring – this could be in the form of inspirational quotes, or you could include a link to an inspirational article that you like – or one linked to your particular type of business.

The final type of course, is selling – this would include images of your products, advertising what you sell or what your services are.

In a previous blog, I talk about the different types of posts you could incorporate into your content strategy – click here to find out more.   

How do potential customers find your page?

This is all about you engaging with your target market. You need to know who your ideal client is and what they like. Join groups on Facebook, via your personal page – there are several that are set up for Facebook to specifically help you engage with like-minded businesses and your target audience. For example, Hike Those Likes Market Place is a friendly group where you can meet other small businesses. They have regular, daily engagement sessions that you can join and leave a link to your business. Other people follow you if they like your business. Once they follow you, every time you post, it will appear on their timeline – and so everyone who has liked their page will also see your post.

You can use the search bar to search for your target audience and engage with their pages. Once you have followed them, you will see their posts. Comment on their posts – a pointer here is to be totally genuine – don’t just comment for the sake of it, but only if you are genuinely interested in what they have to say.

Facebook ads

You can also create an advertisement for your business on Facebook. This is all about getting your message in front of your target audience – those that are most likely to want what you sell or provide. There are different types of Facebook ads and targeting options. To find out more about ads, Hootsuite have a great guide.  

And finally, measurement

How do you measure whether or not your posts are successful? You can find this out by using Facebook analytics or Insights.

Facebook Insights will let you know which types of posts work best for your business. It measures things such as:

  • likes/follows
  • reach – how many people saw your post
  • engagement – how many people liked, clicked, shared or commented on your posts

It also tells you which posts result in people who ‘unlike’ your page.

Conclusion

Facebook is a great platform for small businesses and if you put in some time to understand how it works…and more importantly, what works best in terms of post type and frequency etc., you really can take your business to the next level.

If you need help with your Facebook business page, please feel free to contact me.

cindymobey@outlook.com

Did you start your New Year with a bang?

Happy New Year everyone, if a little belated! Did you start your New Year with a bang…
or was it more of a sigh?

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January and February are notoriously hard for the small business as things are generally chimpanzee-978809_640quiet after the Christmas period and January seems to go on forever…or is that just me? It’s a time when we feel lethargic and I always think January feels like a bit of a let-down after the festivities of Christmas and New Year…..a bit like my Chimp friend here on the right!

Whether you’re busy or not, this is an ideal time to kick-start your business, tell people about what you do, show your products or services and get that business rolling in.

Lots of us make New Year’s Resolutions, but less than 10% will achieve that resolution…in fact by now (end of January) most people will have given up on their resolutions…or at least be finding them hard to keep. So, try and tap into what your customers make resolutions about. If you’re a health and fitness business, for example, some of your customers may want to lose weight and get healthy this year. Ask your customers what their resolutions were and see if you can help them achieve that resolution with your products or services.

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Social Media Marketing Ideas

Social Media is a very popular place to advertise your business – you can use Facebook, Twitter, Pinterest or any of the other many sites. I’m going to look at Facebook and the Facebook business page.  If you have a business Facebook page, contrary to what you might think, people don’t follow you to solely buy your products or services. They like to see a wide variety of posts to keep their interest, so it’s a great idea to have a plan of the kind of things you will be posting month on month.

  • Interesting or entertaining content…this can be fun or factual, but all in a light-hearted way – maybe use memes, jokes, contests, puzzles or just a fun inspired image.
  • Content that inspires your audience – there are loads of inspirational quotations out there – you could google a particular theme and run with that for a month, posting something inspirational once or twice a week. Inspirational posts can also be image based – a breath-taking image, something that makes your audience say ‘Wow!’
  • Educational posts – can you teach your audience something? It could be a ‘how to….’ post; how to crochet a hat; how to make a particular tasty dish – a new exercise to combat belly fat or in my case…how to market your small business. These posts help to set you up as an expert in your field and inspires confidence in what you do.
  • Dialogue/chatty posts – these kind of posts are encouraging your followers to interact with you. Ask a question, and be genuinely interested in the answers you get; run a poll to find out your followers’ opinion on a particular subject; publish a post of something that interests you, maybe your favourite holiday destination, with a caption that says why you like your favourite destination – then ask what your followers’ favourite destination is and why.
  • Personal posts – I’ve read that it’s not a good idea to share too much from our personal lives. However, there is a time and place to engage with your audience on a personal level, to connect with your audience and show them you are a real person! You could share photos of your pet or an event you’ve been to; a place you love to visit and why or maybe what you’d like to do if you won the lottery! This makes you a real person that your customers can relate to, but worth noting to limit these to a couple times a month.
  • Promotional posts for your business… YES, there is space for this too! Share new products or services and how they can help your customers; a discount; buy one, get one free; recommend a friend. Also share customer referrals and testimonials

These are just a few ideas on how you can keep the attention of your customers and attract new ones on Facebook. The important thing is to make a plan with a good variety of posts to keep your customers’ interest and make them want to come back for more. Make it your February resolution to plan your business page on Facebook!

Get more likes on your Facebook page

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stuart-milesOne of the first things I did when I started my own business, after building a website, was to set up a business Facebook page. However, like many people, I then didn’t do much with it as I was busy concentrating on getting my business up and running….not realising that I was actually missing a trick! With an estimated 42 million active accounts on Facebook, there is plenty of competition, so how can you make your Facebook page stand out and get you more ‘likes’?

Info pages

Make sure that all the information is filled in – ensure you have added a contact email address and telephone number….and a website address if you have one.

It’s important that the profile picture is of you, not your dog or cat! People can feel more engaged if they know what you look like and it makes you appear more approachable. Also have a cover image – this could be a brand photo or maybe some of your products.

Finally, complete the description…tell people what you do, make it chatty and inviting but to the point …don’t waffle.

Link to your Facebook page

id-100290665Linking to your Facebook page gets your business in front of potential customers. If you have a website or blog, put a link to your Facebook page, with a ‘like’ button.

Join Facebook groups that are relevant to what you do and add a link to your Facebook page there.

Put your Facebook address on your business card or on flyers and on any promotional literature that you send out.

Put a link from all other Social Media sites you are on, such as LinkedIn, Pinterest etc.

If you put an ad in a local paper or magazine, ensure you put your Facebook address there too.

Invite people to like you

Invite your friends and family that are on Facebook to like your business page and ask them to tell their friends about you and what you do.

Look at your email contact list… you probably have lots of contacts that you wouldn’t think to invite – all you need to do is compose an email and send to all your contacts. Make sure that you send the emails as BCC so you don’t breach any data protection rules.  You just need to send a short note with a link to your Facebook page. If you can’t think of wording, click on my FREE PDF, which gives you some suggested wording.

Post regularly

id-100147382Some say you should post once a day and others say three times a week is enough. Whatever you decide to do, be consistent…this is easy to say and I know I’ve fallen by the wayside a few times, so don’t beat yourself up if you don’t manage it, however the more times you post, the more engagement you will get. Images seem to help with engagement, so always use a quality image – if you can, use your own from photos etc. If you use images from the internet, make sure you don’t breach copyright.

Use different kinds of posts: information about your products; new product launches; photos or video of someone using your product or service; inspirational or funny quotes; photos of your work station or how you make what you do; hints and tips; ask a question or post a photo and ask people to post a caption.

I hope that this brief article will help you with your Facebook engagement – if you have any other ideas, please let me know.

Call to Action

Ensure that you include a link to your Facebook page in all publications you write and on all your marketing materials, including newsletters, flyers, brochures etc. If you don’t ask people to go on your page and like you, they won’t necessarily think about doing it themselves.

If you write a blog, put a Call to Action on the bottom of the page.

Tags in photos

id-100380979Do you run events? Whether you do them regularly or as a one-off, make sure you take plenty of photos of the people attending and enjoying themselves. After the event, post the photos on your FB page and tag as many people as you know in the photos. Then post, inviting others to tag themselves in your photos …and to post photos of the event that they’ve taken themselves. This will not only upload to your page, but will also upload to their wall and their friends will see it.

Newsletter promotion  

master-isolated-imagesIf you send out a regular newsletter about your business, talk about the fact that you have a business FB page and include a link so recipients of your newsletter can go and like your page.

These are just a few simple, totally do-able ideas that you can start to implement right now. Most importantly, you need to have fabulous posts, awesome photos and make your readers feel that you are speaking to them personally. They will then recommend your page to others.

Good luck Facebookers and let me know if you have a brilliant idea to get more ‘likes’  that I’ve missed!

Images courtesy of Stuart Miles, stockimages, Stuart Miles, surasakiStock  and Master Isolated Images at FreeDigitalPhotos.net