If you use Facebook to boost your business, you need to keep posting regularly and make your posts interesting enough to keep the attention of your readers….sometimes easier said than done!
My last blog post talked about how to get more ‘likes’ on Facebook, so this is a follow-up with information on the different types of posts you can use to engage your audience.
First of all, have you ever heard of the 80/20 rule? The idea of this is to keep promotional content of your business to a minimum…posting non-promotional content 80% of the time and keeping promotional content to 20%. There are loads of different types of posts…here are some of them. If you have any other ideas, please let me know in the comments section!
- Inspirational quote
- Quote linked to your business
- Top tip – this could be something linked to what you do, for example, if you are a crafter, you could share a video tip or crafting tip that would be helpful to other crafters.
- Ask a question…this doesn’t have to be linked to your business. People like to talk about themselves and this is a good way to get a conversation going in your Facebook post…just be careful that the question you ask isn’t too controversial!
- Did you know…?
- Promote a competition you are running for your business
- Promote your blog
- Photos of your products
- Image of your pets – maybe ask your followers to post an image of their pet
- Funny story – again you can ask people if they had anything similar happen to them – this promotes engagement
- Something personal (make it interesting)
- Video/Facebook ‘live’
- Promote other people’s content – there might be an interesting article or funny story that someone else has published that you might like to share
- Call to action
Post at the best time
There has been loads of research done into when it’s best to post on Facebook. It seems that the general consensus of opinion is to post either early morning or at night, particularly around 8pm. I guess this makes complete sense as most people work during the day, so are checking their Facebook before they go to work and then again, once they’re home, had dinner and relaxing in front of the TV.
It’s also good to post at weekends when people generally have more free time to browse Facebook and other social media sites. And try to make your posts weekend-friendly, focussing on things to do, places to go and entertainment…especially if your business is at a particular event, you could promote that event too!
If you want to find out exactly what time your fans are online, take a look at your posts within the Facebook Insights area. Facebook Insights is a bit limited, in that it only shows you information from the previous 90 days, but it’s a good start. It shows you information for each of the posts you put on your page, under Reach and Engagement.
Reach – this measures how many people have seen your post. It’s a good way to see how well your business, product or name is getting out there and into people’s news feed, but it doesn’t necessarily mean that just because it appears in someone’s news feed that they will act on it or engage with it. But it is a good way to measure the success of your posts when you are first growing your business, as you have to grow your fan base in order to get their attention.
Engagement – this measures more than just who has viewed or who can see your post. Engagement is defined by Facebook as including all clicks on your post to read more, likes and shares and of course any comments made on your post. If your post has a high reach, it doesn’t mean it will have high engagement. It’s all down to how interesting and compelling your post it and how it pulls in your target audience. The more people that engage with your posts, such as making a comment or liking/sharing it, the more likely those people’s friends will see your post too.
Using Facebook for your business is obviously a good place to advertise your business or an event you are going to, but it is so much more than that…it’s about building good relationships with your followers, showing your human side as well as your business side and also having a bit of fun.
So, why not have a look at your Facebook Insights and see what you can find out about your audience and how they engage with your business.
Do you have any other ideas on how to promote engagement on Facebook? Drop me a line in the comments section!