17 different types of Facebook posts

If you use Facebook to boost your business, you need to keep posting regularly and make your posts interesting enough to keep the attention of your readers….sometimes easier said than done!

social-media-3696901_640My last blog post talked about how to get more ‘likes’ on Facebook, so this is a follow-up with information on the different types of posts you can use to engage your audience.

First of all, have you ever heard of the 80/20 rule? The idea of this is to keep promotional content of your business to a minimum…posting non-promotional content 80% of the time and keeping promotional content to 20%. There are loads of different types of posts…here are some of them. If you have any other ideas, please let me know in the comments section!

  • Inspirational quote
  • Quote linked to your business
  • Top tip – this could be something linked to what you do, for example, if you are a crafter, you could share a video tip or crafting tip that would be helpful to other crafters.
  • questions-1328466_640Ask a question…this doesn’t have to be linked to your business. People like to talk about themselves and this is a good way to get a conversation going in your Facebook post…just be careful that the question you ask isn’t too controversial!
  • Did you know…?
  • Promote a competition you are running for your business
  • Promote your blog
  • Photos of your products
  • Image of your pets – maybe ask your followers to post an image of their pet
  • Funny story – again you can ask people if they had anything similar happen to them – this promotes engagement
  • quiz-2004350_640Something personal (make it interesting)
  • Video/Facebook ‘live’
  • Promote other people’s content – there might be an interesting article or funny story that someone else has published that you might like to share
  • Podcasts
  • Quizzes
  • Infographics
  • Call to action

Post at the best time

There has been loads of research done into when it’s best to post on Facebook. It seems that the general consensus of opinion is to post either early morning or at night, particularly around 8pm. I guess this makes complete sense as most people work during time-3222267_640 (1)the day, so are checking their Facebook before they go to work and then again, once they’re home, had dinner and relaxing in front of the TV.

It’s also good to post at weekends when people generally have more free time to browse Facebook and other social media sites. And try to make your posts weekend-friendly, focussing on things to do, places to go and entertainment…especially if your business is at a particular event, you could promote that event too!

If you want to find out exactly what time your fans are online, take a look at your posts within the Facebook Insights area. Facebook Insights is a bit limited, in that it only shows you information from the previous 90 days, but it’s a good start. It shows you information for each of the posts you put on your page, under Reach and Engagement.

Reach – this measures how many people have seen your post. It’s a good way to see how well your business, product or name is getting out there and into people’s news feed, but it doesn’t necessarily mean that just because it appears in someone’s news feed that they will act on it or engage with it. But it is a good way to measure the success of your posts when you are first growing your business, as you have to grow your fan base in order to get their attention.

Engagement – this measures more than just who has viewed or who can see your post. Engagement is defined by Facebook as including all clicks on your post to read more, likes and shares and of course any comments made on your post. If your post has a high reach, it doesn’t mean it will have high engagement. It’s all down to how interesting and compelling your post it and how it pulls in your target audience. The more people that engage with your posts, such as making a comment or liking/sharing it, the more likely those people’s friends will see your post too.

Using Facebook for your business is obviously a good place to advertise your business or an event you are going to, but it is so much more than that…it’s about building good relationships with your followers, showing your human side as well as your business side and also having a bit of fun.

So, why not have a look at your Facebook Insights and see what you can find out about your audience and how they engage with your business.

Do you have any other ideas on how to promote engagement on Facebook? Drop me a line in the comments section!

How to attract ‘likes’ to your Facebook page

large-193357_640It is estimated that there are around 40 million people on Facebook, many of them small businesses who use Facebook to promote their business and brand and connect with their customers. So, with this many people out there, why is it hard to attract ‘likes’ to your page? You could go the route of using paid ads, but I’d like to take you through some ideas that don’t cost any money.

Are your posts interesting?

One of the most common reasons why people don’t like certain pages is because they find the posts boring or uninteresting. This is why it’s so important to know your audience and know who you are aiming your marketing to. You need to know what floats their boat. I can’t answer that question for you as businesses have different target audiences, but I can point you in the direction of making your posts more interesting and engaging.

Images/Video

face-1103708_640 (1)Make images a regular feature of your posts…captivating and relevant images can increase engagement and reach on your page and posts. Research has shown that posts with multiple images get more interest, so definitely worth giving that a go.

Video has become very popular too so, as well as sharing photos and images, share a few relevant videos.

Facebook ‘Live’, where you record yourself in real time talking to your Facebook followers, is definitely the way to go too in 2019 and it’s a great way to engage with your followers…and gives you the chance to show them the real you!

Personal stuff

person-1245959_640People like to see the face behind a name, so make sure that you use a good profile picture of yourself.

Don’t go into overload, but also post some personal stuff on your business page, such as:

  • A few photos of your holiday
  • Talk about your favourite things or hobbies
  • Share a photo of your pet

An occasional personal post helps give you the human aspect and people are more likely to engage with you and your brand.

  • Make sure you have completed the ‘About’ section on your Facebook page; ensure your profile section is complete and that you have given your name, address (if applicable to your business or premises) and telephone number. Use relevant keywords in your title and in the ‘About’ section.
  • Fill out as much of the page info as you can; categories, sub-categories, the URL to your website (and vice versa), where you are based, your opening hours – this will all help when people do a Google search.
  • If someone sends you a private message, make sure you reply promptly.
  • Put a link to your Facebook page on your signature on email, on your website, on business cards and any marketing information, such as flyers/posters…and of course on any other social media you have, such as Twitter, Instagram etc.
  • If you write a blog, you can draw attention to your Facebook page by mentioning it in a blog post – make sure it is relevant to your blog post of course!

Competitions, Discounts, Offers, Incentives

  • Competitions are also a great way to entice people in – if you promote your competition on your website or to your customers on your email list, making liking your page a competition entry requirement. And when you announce the result, do it on Facebook ‘Live’ or via video stream
  • Offer an exclusive discount to those who like you on Facebook
  • When you promote new products or services, offer a special discount to the first 5-10 customers
  • Ask existing customers to recommend you to their friends and family and ask for referrals – if a customer refers someone to you and they buy, they get a 10% discount off their next order…or a free gift
  • Give loyalty cards to your customers, so every time they buy from you, they get a mark on their card – when they have bought 10 items, they get a free gift – a bit like the coffee shop loyalty cards!

woman-1169324_640Above all, try and post regularly, so your name keeps popping up on your followers pages – their friends may see your name a few times and decide to take a look at your page.

If you belong to groups, leave comments on posts, and answer any questions people pose, so your name is out there (try and post using your business page, not your personal page).

Keep your posts short and sweet as readers can scan them quickly without having to click on ‘read more’

Use a variety of posts

Finally, have your heard of the 80/20 rule? The idea is to keep promotional content of your business to a minimum, so post non-promotional content 80% of the time and keep promotional content to 20%.

social-media-3758364_640There are loads of different kinds of posts to keep your followers engaged, for example, promoting your blog post, inspirational quotes, top tip, competition and photos of your products.

These are just a few ideas. Don’t forget to look at your Facebook insights…as this gives you valuable information about your page and you can see what posts have been the most popular. You can then tailor posts for future use.

Happy Posting!