Happy New Year everyone, if a little belated! Did you start your New Year with a bang…
or was it more of a sigh?
January and February are notoriously hard for the small business as things are generally quiet after the Christmas period and January seems to go on forever…or is that just me? It’s a time when we feel lethargic and I always think January feels like a bit of a let-down after the festivities of Christmas and New Year…..a bit like my Chimp friend here on the right!
Whether you’re busy or not, this is an ideal time to kick-start your business, tell people about what you do, show your products or services and get that business rolling in.
Lots of us make New Year’s Resolutions, but less than 10% will achieve that resolution…in fact by now (end of January) most people will have given up on their resolutions…or at least be finding them hard to keep. So, try and tap into what your customers make resolutions about. If you’re a health and fitness business, for example, some of your customers may want to lose weight and get healthy this year. Ask your customers what their resolutions were and see if you can help them achieve that resolution with your products or services.
Social Media Marketing Ideas
Social Media is a very popular place to advertise your business – you can use Facebook, Twitter, Pinterest or any of the other many sites. I’m going to look at Facebook and the Facebook business page. If you have a business Facebook page, contrary to what you might think, people don’t follow you to solely buy your products or services. They like to see a wide variety of posts to keep their interest, so it’s a great idea to have a plan of the kind of things you will be posting month on month.
- Interesting or entertaining content…this can be fun or factual, but all in a light-hearted way – maybe use memes, jokes, contests, puzzles or just a fun inspired image.
- Content that inspires your audience – there are loads of inspirational quotations out there – you could google a particular theme and run with that for a month, posting something inspirational once or twice a week. Inspirational posts can also be image based – a breath-taking image, something that makes your audience say ‘Wow!’
- Educational posts – can you teach your audience something? It could be a ‘how to….’ post; how to crochet a hat; how to make a particular tasty dish – a new exercise to combat belly fat or in my case…how to market your small business. These posts help to set you up as an expert in your field and inspires confidence in what you do.
- Dialogue/chatty posts – these kind of posts are encouraging your followers to interact with you. Ask a question, and be genuinely interested in the answers you get; run a poll to find out your followers’ opinion on a particular subject; publish a post of something that interests you, maybe your favourite holiday destination, with a caption that says why you like your favourite destination – then ask what your followers’ favourite destination is and why.
- Personal posts – I’ve read that it’s not a good idea to share too much from our personal lives. However, there is a time and place to engage with your audience on a personal level, to connect with your audience and show them you are a real person! You could share photos of your pet or an event you’ve been to; a place you love to visit and why or maybe what you’d like to do if you won the lottery! This makes you a real person that your customers can relate to, but worth noting to limit these to a couple times a month.
- Promotional posts for your business… YES, there is space for this too! Share new products or services and how they can help your customers; a discount; buy one, get one free; recommend a friend. Also share customer referrals and testimonials
These are just a few ideas on how you can keep the attention of your customers and attract new ones on Facebook. The important thing is to make a plan with a good variety of posts to keep your customers’ interest and make them want to come back for more. Make it your February resolution to plan your business page on Facebook!