Do you have a website or blog? If you do, you’re likely to have an ‘About me’ page. If you sell products or services, it’s an important page as it is likely to be your most popular page.
It’s where new visitors to your site go first to find out about you and what you can offer – what you can do for them. So, it needs to be relevant and grab their attention.
Click on your page now with the eyes of someone looking at your site for the first time…does it immediately ‘grab’ you and make you want to read more? If it does…fabulous!
If it doesn’t, read on…
About me page essentials
The purpose of this page is so people can get to know you, but it’s not good enough to just throw together a quick biography, upload a blurry photo from your phone and hope that works.
Let’s face it, not many people out there like writing about themselves, it’s an uncomfortable experience. But if you have a formula to work from, with a structure that works, you can capture the absolute essence of what you do. You can give your readers the opportunity to get to know you, trust you and see exactly what you can offer them.
I’m going to share that formula with you, so you can ace your ‘about me’ page and stand out from the crowd.
WHAT VALUE DO PEOPLE GET BY READING YOUR PAGE?
The most important part of your page is letting your readers know what value your business gives them. After all, they’ve come to your page because they’re interested in your products or services. They didn’t come to your page to find out how many pets you have or what hobbies you do (although that has its place…just not the first thing you share!)
Make it very clear who your blog is aimed at (your target audience) and how you can help them.
WHO IS YOUR SITE AIMED AT?
This is where you really need to know your customers and your ideal customers. If you are writing for your customers, they will instantly relate to you and your business – they will recognise that this content is for them, about them and will help them. They will then read on.
WHAT IS THE PURPOSE OF YOUR SITE?
Or in other words, your site’s biography. You’ve already got your reader’s attention, they know how your site is going to benefit them. Now give them a bit more information – your personal biography comes later!
>Include information on why readers should care about what you have to say. There are so many websites out there who offer you help for your business, when really, they’re after you paying them shed loads of money for something that probably won’t help them. Show your readers that you mean business, you are genuine. Do you have any recommendations from current customers that say exactly how you’ve helped them? Include one here. This will help you build credibility for what you do.
>What will your readers get from your posts? Is it financial advice/beauty advice/business advice – you get the picture? It’s about telling them what they can expect from your posts.
>What do you write about? Keep this short and sweet and to the point and don’t waffle.
>Is your blog reliable, credible and believable? You need to know your niche very well and be able to answer any questions people may have…and if you can’t, you find out and get back to them. If you’ve written for big well-known sites you can add this here. You can also say how long you’ve been writing for or where you got your experience in your subject. If you’re still learning, you can also say that and say that you will share things as you learn about them. This is where you tell the story of your blog or website – how did your site get started? What inspired you to write your blog? Where did your passion for your subject come from? This is a good sized paragraph, but try and keep it concise and don’t waffle!
YOUR PERSONAL BIOGRAPHY
Now it’s time to talk about yourself. BUT, keep it relevant to your blog or business. How did you get where you are today? How does your business fit into your life? What inspires you to keep going? Why do you love your business so much?
Of course, it’s important that you come across as a real person, with a life outside of work, so it’s also OK to include some personal things…if you have a passion for your pets, you run marathons, you love the cinema and films etc. You can connect with your audience on a human level by sharing a few titbits of information about yourself, such as the town and country you live in…anything that shouts ‘YOU’. But just don’t fill the whole page with it!
CALL TO ACTION
This is the bit most people forget about…a call to action or CTA. It is what it says on the tin – you are telling your readers what to do next…what action they need to take. You might ask them to follow you on Facebook, Twitter, Instagram or other social media sites. You could ask them to subscribe to your newsletter.
The CTA is really important as it’s your opportunity to get your reader to stay in touch with you, stick around, and come back to your site again. So you need to give them a reason to do this. Asking them to subscribe to something ensures that you can keep in touch with them. If you send out a newsletter, this is a great way to let them know about your business on a regular basis, tell them about new blogs, new products or services, special offers etc. etc. But please don’t do what a lot of people do and bug your readers with emails two or three times a day. When I subscribe to a website, I’ll soon unsubscribe if they bombard my inbox with the same email over and over again. I don’t mind having an email trying to sell me a course that is relevant to me, of course I don’t, but to have the same course being pushed day after day, with just slightly different wording, really irritates me. Maybe an email once a week for the first few weeks, then I’m happy with once a month. I find that if I get something once a month, I’m more likely to read it and click on any links. If someone bombards me every day, they become wallpaper and I end up just deleting them without even reading them.
Your CTA can be put anywhere in your blog/website ‘about me’ page. It’s obviously good to put it at the end, but you could also put a CTA at the beginning or halfway through if you have something that could help your reader. For example, if you’re talking about what you can offer and you have an information sheet, clothes pattern, beauty tips pdf, you could put a box with ‘CLICK HERE’ to receive XXX or ‘SIGN UP TO RECEIVE YOUR XXXX’.
A HIGH RESOLUTION PHOTO OF YOURSELF
There aren’t many of us who actually enjoy having our photos taken, but it’s very important that your readers know who you are, what you look like – they can then more easily relate to you…so make sure you are smiling!
HOW YOU CAN BE CONTACTED
You don’t necessarily have to add this to the page, but make sure you have your contact details in a prominent place on the page – telephone number and email address. Alternatively, add a link in your CTA, to your contact page.
FINALLY, re-visit your ‘about me’ page every now and again and update it – give it a bit more pizazz!
I’m off to have another look at mine now!