There are so many Social Media platforms to choose from – how do you know which one will be right for you?
The most popular, according to a report by eBizMBA Rank in September 2016, is Facebook, which is hardly surprising as it is very user friendly. The report gives other top platforms too – let’s take a look…
Facebook – The top of the pile with an estimated 1.1 billion unique monthly visitors. Facebook is a social networking site that enables people to connect with friends and family, sharing photos, videos and status updates/messages. It can be used for fun or for business. It is estimated that over 1 million small businesses use Facebook and is very popular with small business owners in France.
YouTube – After Google, YouTube is the largest search engine with an estimated 1 billion unique monthly visitors. It’s where most people go to watch or share video content. It covers every single subject you can think of from popular music videos and films to Joe Bloggs down the street falling off his skateboard! Anyone can post personal videos or share content.
Twitter – With 310 million unique monthly visitors, Twitter is a real-time public network, where you often see breaking news first! Twitter limits its users to 140 characters per post, but businesses still use it to interact with clients and pass on information.
LinkedIn – This is a social networking site for professionals. With 255 million unique monthly visitors, LinkedIn members post a profile of themselves, very much like an extended CV. Users can promote themselves and their businesses, connect with other businesses and even apply for jobs or ask for work.
Pinterest – This is a fairly new concept, but with 250 million unique monthly visitors, it is fast becoming popular. It’s an image-based visual platform that allows its visitors to create digital bulletin boards where businesses can pin their content. As more than half of its members are women, it’s a great place for businesses whose target audience is largely female should think about being a part of.
Google Plus + – Google Plus or Google+ is an interest based social media platform with 120 million unique monthly visitors. You can post photos and status updates on your profile or you can post to specific communities or groups. Specific communities are set up for different subjects so you can post blogs to specific themes. There’s multi-person messaging, text and video chat called Hangouts and you can run events. It’s a very versatile platform.
Instagram – This is a visual platform, much the same as Pinterest, with an estimated 1 million unique visitors. Posts are mostly connected to travel, food, fashion and art and it has video and photo editing features.
Reddit – This is a little different to the other sites – it is still popular, with an estimated 85 million unique monthly visitors, but the content is voted on by the visitors to the site. It is still a social media site, more of a community where posts are identified by topics, such as technology, music, etc. Users submit links and posts that are of value are ‘upvoted’ and those that aren’t are ‘downvoted’. The voting determines where the post sits on the site – however if your post/link hits the front page, it is seen by hundreds of thousands of people – sending a huge percentage of them to the linked website!
VK – I have to admit to not having heard of this one! VK is short for VKontakte – a social media networking site where members can add friends, gain followers and post photos. However it is a largely aimed at Eastern European visitors, particularly Russian. In fact it is the most popular site in Russia.
Flickr – This is an imaging and video hosting platform. It is very popular for those wanting to share and embed photographs. With an estimated 65 million users, it is still up there with the best!
As you can see, the top sites are a varied bunch, but all are designed to help people interact with others and share information, photos, videos and messages. If you have a small business, they are a great way to get your brand name, products and services out there. I would probably choose to stick with the more popular sites, but of course it’s up to the individual which site you’d like to choose – just be aware that some may not be as good as others.
I hope you’ve enjoyed reading about and learning about the different sites and I’d love to know which is your favourite? Put a comment in the box below to let me know which one you like best and why…and if you’ve been inspired to try something new!