What marketing strategies are going to be popular for your small business in 2020?

With 2020 just around the corner, it’s time to think about what you want to achieve with your small business next year and to focus on your marketing strategy.

2020…the start of a new decade… and it will be no surprise to know that digital marketing is going to continue at pace to be the most popular form of marketing. With technology continually moving forward, it’s so important to keep on top of what’s new and how you can use it to promote your business.

Digital Marketing

Digital marketing just means online marketing, using digital technology on the internet or on mobile devices. There are several digital marketing channels and I’m going to look at a few of them, with ‘marketing into a new decade’ in mind!

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Business website – Even if you have a great following on social media, it can’t replace having a business website. This is the home or hub of your business, the one place online where you are completely in control of everything you want to say about your business. It can be as simple or as fancy as you like…but the one MUST-HAVE is that it needs to be mobile friendly, as most people use mobile technology to scour the internet.

seo-592740_640SEO – or search engine optimization. This is the process of increasing traffic to your website. This includes using the right keywords, your social media presence, references to your website from external sites, to name a few. In 2020, this is going to be vital to keep ahead of your competition.

Local search engine optimization – as most people have mobile phones and use them ‘on the go’ they will be looking for local businesses when they are out and about. Google’s search results now apparently favour websites that are optimized for local search by including location information and location-related keywords. You can also claim your business location on local search directories, such as Google My Business. Just ensure that whatever local directories you choose to be a part of, that your details are exactly the same, including spelling, on all directories – not 10 High St in one and 10 High Street in another.

Email Marketing – these days nearly 7 out of 10 businesses use email marketing and it is the third most popular digital marketing method. Around half of the population check their email on mobile devices and research shows that a third of emails opened are opened on mobile devices. So, if you going the route of email marketing, think ‘mobile’ – keep emails short and clear with a clear call to action. Use white space to make it easy for ’click here’ buttons or links.

online-marketing-1246457_640Content marketing – this is about blog posts, e-books, infographics, videos etc. that you share digitally. The goal of content marketing is to entice users to view your content and take action, clicking your call to action button. For example, you might write a blog post about ‘How to insulate your house for winter’. The call to action button might be ‘Contact us to get a free quote to insulate your house this winter.’ And research is showing that rather than having lots of short blog posts, people prefer longer, more relevant information that answers their questions and is of value to them.

Pay-per-click advertising or PPC – PPC digital adverts appear when you do an internet search – if you have a PPC ad with terms that someone is searching for, your ad will come up. The name PPC comes from the fact that you only pay for the ad when someone clicks on it. You sometimes see this on Google and on some social media sites.

adult-3086300_640Voice Search – By 2020 it is expected that voice search will account for half of all Google searches. So how do you make sure your business is found? Good SEO will help, but it might be a good idea to create an FAQ page on your website answering questions that people might ask about your products or services. Make the questions sound the way that people talk. For example, if you own a fish and chip shop, people are more likely to ask ‘what chip shop is open right now?’ rather than the way they’d type a search into a search engine…opening times of fish and chip shop.

Google My Business – if you have one of these listings, regularly add new photos, posts, offers etc. and ensure your description is current. Add as much information as you can to it. Make sure that there is a link to your website and in particular, your reviews page – this promotes consistency across channels.

film-596519_640Online Video – Today’s generation prefer to view video footage to get answers to everything they want to know. YouTube is the second most popular website, pipped at the post only by Google. Videos that show someone how to do something, help solve their problems, etc. is definitely the way to go in 2020.

Tell your story – consumers love real interaction with businesses. They want to know the face behind the name, so think about how you can be transparent about your business and values. Live stream on FB, short informational videos, behind the scenes videos all help to create a feeling of intimacy with your customers – and that can help build a bond with your target market.

Social Media

follow-1210793_640No matter what channel you use, have a business page and plan what you are going to do and when. Try and plan a host of different posts to keep your customers coming back for more. Use video, audio with pictures, product posts, competitions, polls, quotes, funny stuff and serious stuff. Make things as visual as possible and plan to post regularly and consistently. You can look at your insights to find out who looks at your posts and when is the best time for you to post. Plan to post at least three times a week, more for visual channels like Instagram.

Messenger is also a great tool for customers and customer service. You can speak directly to your customers in real time, answering any questions or talking to them about a product they’re interested in.

In conclusion, marketing in 2020 will continue to move and change at a fast pace. Be willing to adapt to the change, embrace the new technology where you can and have fun making video content and thinking of ways to be more creative with your marketing. Your business will continue to develop and grow and you will find yourself attracting great, quality customers in your digital world!

If you would like a free consultation about how digital marketing could help your business in 2020, click here.

Boost your productivity with a clean and clear desk space

I don’t know about you, but I love the spring…seeing everything coming back to life, flowers pushing their way through the ground, lambs in the field next door to me and spring-bird-2295434_640everything feels fresh and new. The only downside is that the grass grows at a phenomenal rate, so I’m out on the sit-on lawnmower a lot! But even that gives me a weird sense of pleasure…my thinking time!

On my last batch of lawn mowing, I was thinking about my writing work, as I often do, and about a couple of articles I’d read recently about how productivity can be boosted by simply having a clean and clear desk space – I guess the this saying sprang to mind, “A cluttered desk is a sign of a cluttered mind”. This rings a bit true for me, because while I constantly make lists about everything, from my daily work ‘to do’ list to shopping to what I need to do around the house and garden, I am a maker of ‘piles’. I have piles of books, papers, a ‘to do‘pile of stuff that needs looking at urgently etc. etc.

Piles of paper

cluttered-1295494_640I’ve always thought that my piles of stuff were a kind of organisation – I know where everything is; it’s my system and it works for me. In reality, it doesn’t, there have been several times recently where I couldn’t find something important…because I’d put it ‘somewhere safe’ in a pile of other paper. I’ve always found what I’m looking for in the end, but this has taken up precious time and effort…if I’d had a designated space for my piles of stuff, I’d know for sure where everything is.

Dump the piles!

It’s quite simple to get rid of the piles of ‘stuff’. The answer is organisation.

  • Go through the piles of stuff and organise the paper into an order – you might have bills to be paid, articles to read, stuff that needs filing. Whatever it might be take a few minutes to sort things out. Use a filing cabinet or shelving system to organise yourself – maybe use box files or lever arch files to put the same kind of thing in one place.
  • Have an inbox with things that need doing today, such as bills you can pay online, a reminder to email someone or ring someone. When those things have been done, file them away.
  • Throw out anything you don’t need – there’s bound to be things you no longer need or use, so bin it!
  • computer-2593921_640Go paperless – in our world of recycling and conserving the environment, it amazes me how many people don’t do online banking, for example. It’s so much easier that sifting through page after page of bank statements, when you can do it at a click of the mouse. I do appreciate that not everyone is computer savvy, but as much as possible, get rid of everything ‘paper’ that you can.
  • Schedule in a 15-20 minute session a week to clean your desk and surrounding work space. This will help you keep things organised and won’t allow you to let your piles build up again!
  • If you have documents that you need to keep, scan them into your computer and save them in a file. These things don’t have to take up valuable space on your computer, you can use one of the many free cloud storage devices, such as Dropbox, G Drive or iCloud.
  • If you use an office desk, take everything out of the drawers, be ruthless and throw away anything that you no longer need or use – if you have anything with personal information on it, burn it or shred it. Organise your drawers, so you will know where everything is at a glance.
  • If you have loads of electronic devices, chances are you’ll have a spaghetti-like muddle of cables and wires. That can be distracting or sometimes, even dangerous. Get them organised using a cable organisation system or those plastic ties. There are loads of products to help you with this – simply Google search or look on Amazon.

background-2091_640Finally, I just LOVE stationery! I have an abundance of pens, pads, staplers and little gadgets, but do I really need them all? I like to have them, but I don’t necessarily need them all on show on my desk, so if you’re the same, it’s time to find a place to put them…in a drawer, or in a box within a drawer, so you know where they are. Actually, having all my bits and bobs in a box within a drawer means I can buy some more stationery (!)…the little boxes to put everything in! Probably not a good idea, but works for me!

How does this boost productivity?

paperclip-168336_640A clean and clear office space will help you feel more organised and motivated, whereas a messy space makes for muddled thoughts and needless stress.

A cluttered desk also serves as a distraction, so if it’s clean, you can be more focused on what you need to do.

approval-15914_640Stress plays a bit part in most of our lives, and a huge pile of paper can make you feel that the hill is too big to climb; it’s overwhelming.

So, with a clean and clear desk space, you can start the day knowing where everything is, knowing what is a priority for the day and you’ll be able to be more focused on what needs to be done.

What do you do to help keep your desk space uncluttered and keep your mind clear to focus on your work? I’d love to hear from you!