There’s been a lot of talk lately about Facebook and how it might affect business Facebook pages. However, whilst social media has its place in marketing your small business, it isn’t the only way…there are several other ways, some easy, some fun and some that need a bit more work. Even if you decide to use other forms of social media, give a few of these a go!
- Attend a conference specific to your business and meet other like-minded people
- Network…try and get to a networking event. You may find someone or a few people who you could collaborate with. For example if you’re a hairdresser, you might want to team up with a make-up artist, so you can pull together a package for weddings or prom events. You can put a link to their website on yours and vice versa.
- Do you know your target market? If you do, find out where they hang out and target those areas with some striking flyers or posters. Of course, always make sure that you have permission to put up posters and leave flyers.
- Always have a stock of business cards with you and hand them out to everyone you speak to. I’ve met people in a supermarket queue or Dr’s waiting room that I’ve got chatting to and given them my card…there’s always an opportunity! Don’t be afraid to ask if you can give someone your card – you never know when they might need your service. Be as creative as you can with your business cards so they really stand out from others.
- If you don’t have a website, now is the time to think about getting one. There are several good, free website hosting sites that are straight forward enough for you to do yourself…or you can call in an expert to help you…and don’t forget to make sure it is mobile friendly!
- A newsletter is a great way to keep in touch with your customers and to let them know about new products, popular products and to entice them with special offers.
- Have you told all your family and friends about your business? It’s obvious, I know, but there are always the odd Aunt or cousin you haven’t seen for a while, who may need your services…or may know someone who does.
- Have you ever thought about a loyalty card? You’ve seen them in coffee shops – you buy ten coffees and then get one free. Offer your customers something special – a free gift or money-off voucher for continually coming back to you for business.
- Pull together a free pdf or other resource that would be of interest to other people in the same business as you that they would benefit from and share with others. This is something that can take a bit of time and effort to develop, but it can really be worth it if you get it right.
- Ask for recommendations from your current customers and use them in flyers and marketing material…don’t forget to add to your website.
- Ask local newspapers, magazines or publications if you can be interviewed about what you do and promote it via your website.
- If you’re a blogger, arrange to interview an influential person in your niche…someone who is an expert or leading authority on the kind of thing you do. You could interview them as a podcast or use it for a blog post. Either way, once published, that person will tell his/her contacts about the interview and point them to it…and you will get more traffic to your blog/website and the possibility of them using your products or services.
Finally, have a good look at your website or get a friend to have a look at it with a fresh pair of eyes. Revamp, update and refresh any old information – you may even want to think about a re-brand with fresh, engaging and eye-catching business cards, flyers, posters etc. This is not only a great way to attract new customers, but also to bring back old ones.