How to stand out on your Instagram bio

Your bio is the first thing visitors to your Instagram account will see. You have 150 characters to introduce yourself to your audience, let them know exactly what you do and how you can help them, and to engage them. It seems a bit overwhelming to try and so all this in just 150 words, but this blog post will help you…I’ve got your back!

You need to write a bio to create a good first impression and also to give your readers a reason to follow you, like and share your content…and ultimately convert them to customers.

What are the main elements of a good bio?

The main elements and objectives are:

  • Descriptive and keywords in your profile name
  • Tell your readers what they can expect from your page and what’s in it for them
  • Include a good call to action (CTA). This is basically telling your audience what you want them to do next
  • Include a link to your website or blog
  • Use line breaks and emojis, as this makes it much easier to read

Name field

Make sure your name field is optimised with your name and a searchable keyword. For example, my Instagram name field is ‘Cindy Marketing Consultant.’ It gives my name and what I do.

If you were a hairdresser, you could put your name and then ‘hairdresser’ or ‘hair salon.’

This helps with searches that people make.

Highlight your skills

Tell your audience what you do. Keep it concise and to the point. Depending on what you do, you can be creative with this, as well as saying what you do on the tin.

If you were a Social Media Manager, you might put something like..

  • Social Media Management
    Helping beauty, wellness and skincare businesses grow

Or if you do something specific in that field…

  • Social Media Management made easy
  • Videography & photography

Some people include where they are based.

Use relevant keywords

Some people also use keywords in their bio. It won’t necessarily improve your searchability on Instagram, as searches tend to concentrate on your name and username, but it can help you connect with your followers and helps you get across what you do.

Keywords could include your values and interests and those of your target audience, so you attract them into your feed.

If you were a business selling nutrition, for example, you could include keywords such as ‘wellness,’ ‘nutrition,’ ‘self-care’ etc. You get the idea.

Drive traffic to your website

Your Call to Action or CTA is what drives traffic from your Instagram bio to your website or blog, event page, YouTube channel or online store. You are telling people what to do next. As well as using your CTA to point your audience to your website or whatever, you can also tell them to DM you, like, share or you’re your post for later.

The downside with Instagram is that you can only have one link in your bio. However, with apps like Canva, or Later, you can turn your whole Instagram feed into a clickable landing page and drive traffic to everything, with just one link. It’s like having a website built into your profile that every post can be sent to – then your audience has the choice of which option to go to. These apps are free to use and can really help with engagement. You just put a note on your individual posts – for example, if you are posting about products you sell on your website, you can finish your post with ‘Link in bio,’ which encourages your audience to look at your bio and click on the link.

Contact details

You can also add your email address, telephone number and the actual physical address of your business too. Your contact details don’t take up your character space, so that’s a bonus.


Once you have your Instagram bio set up, it’s worth asking some of your friends, family, and peers to have a look at it. A good bio will create a fabulous first impression and convince your audience to follow you and engage with your posts. So, you need to:

  • Tell who you are and what you do
  • Use keywords to target your ideal audience
  • Add a link to your website or blog
  • Complete the email and telephone fields so your audience have other ways to contact you

And, above all, show your personality. It’s worth spending time and effort into your bio to get it exactly right. The joy of your bio is that you can change it over time – make sure you review it every couple of months and make adjustments, checking your links work, so it’s always up to date and continually improving.

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