If you work for yourself, you will always be looking for new ways to get more customers, especially at the start of a New Year – New Year, new start!
Here are a few ways to help you find those all elusive new customers…
Make yourself or your business the answer to a problem. Is there a problem out there that you can solve with your products or services? Do some research online and find out…then market yourself/your business, letting people know that you have the solution to their problem.
Follow up on previous sales. Once you make a sale to someone or provide them with a service, don’t forget to follow up with them a month or so down the line. Just dropping them a simple email to say ‘Hi, hope everything is OK ‘and ask if you can be of further service to them. If you sell a product, or range of products, perhaps you can suggest one to them that they haven’t tried before. If you provide a service, perhaps there’s another service you provide which they hadn’t thought of…you just need to point out that they need it and why!
Know your audience. It’s much easier to sell your products and services if you know who you are targeting. Do you know who your target market is? Take a few minutes to think about what makes those people tick…what makes them happy, sad, relieved … how can you address any issues to make their life easier?
Back to basics. Take a fresh look at your website and social media pages. Update your profile picture so it’s current, and make sure you are posting regularly. Make sure your website is up to date and that all the links work. Is your logo and online persona still relevant to what you do? If not, think about a re-brand. Make sure you have plenty of business cards and that they have all your up to date information on them. Distribute them to places where your target market may be….and think about getting flyers done to advertise your business…remember, that although we live in a technological world, not everyone is online, so there is still a need for hard copy advertising.
Network with others. Find local groups or networking events, where you can meet like-minded people and exchange business cards and details. If you have a product and there’s a local trade fayre, go along and give out flyers and talk to as many people as you can. Don’t forget to also network online too – places like Google + and Facebook groups are great for this.
Get yourself interviewed. Approach a local newspaper or radio station and try and get yourself interviewed about your business. You can take the tack of putting yourself forward as an expert in your particular field.
Are you selling online? If you sell a product at markets and trade fayres, do you also have an online presence…and I don’t mean just a website. You could think about setting up an online shop – this can be very lucrative if it is marketing correctly.
Interview someone in your niche. Arrange to interview an influential person in your niche…someone who is an expert or leading authority on the kind of thing you do. You could interview them as a podcast or use it for a blog post. Either way, once published, that person will tell his/her contacts about the interview and point people to it…and you will get more traffic, which could lead to sales.
Offer a free trial of your product. Everyone loves a freebie and giving something away is a great way to get new customers. Make the free trial available for a limited time only, so instilling the idea that if they want a bargain, they need to do it ‘now’. Once they have the free trial, ask them for feedback so you can make improvements if necessary. If they love your product, they will look at your other products…you can also point them in the direction of another product, “If you liked XXXX, you should try XXXX – I’m sure you’ll love it!”
Think about setting up a workshop. Although not exactly a quick win, is there somewhere local where you can share your knowledge through a workshop? People still enjoy learning face to face and this can bring you great new contacts. If you prefer to teach online, you could set up a webinar.
When you have gained new customers, which strategies have you employed? And what did you find was the most successful? It would be great to hear from you.
Images courtesy of Stuart Miles and Ambro at FreeDigitalPhotos.net